THE BLOCK BY BLOCKBUSTER
Branding & Visual Identity(UIUX Design Collaborated with Thien Le )
Blockbuster reinvented itself as a streaming aggregator named “The Block”. We are gathering different shows and movies from different streaming service platforms there, and selling bundles of different numbers of streaming services with lower prices.
While inheriting nostalgic value and memories of video rental experience and family movie nights to attract “superfans”, “The Block” is aimed to be innovative and modern for skeptics and new audiences.
